Wholeness Center: Elevating luxury wellness
Wholeness Center wasn’t just a spa—it was the tri-state area’s hidden gem, a mega-wellness destination where luxury met transformation. Known for its state-of-the-art skincare, unparalleled massage experiences, and full-scale wellness offerings, Wholeness Center redefined self-care for its high-end clientele.
Beyond its exceptional services, Wholeness Center operated as a full-scale wellness facility featuring a steam room, sauna, exclusive membership program, private-label skincare line, a hair and nail salon, acupuncturist, and more. Every detail was designed to create a one-of-a-kind, transformative wellness experience.
With heavy hearts, they closed their doors in 2025 so the owner could pursue other ventures in another region of the country.
The Challenge:
Despite its prestige and best-in-class offerings, Wholeness Center faced key challenges that limited its ability to attract and retain its desired clientele:
Attracting & Retaining High-End Clients – Their brand presence didn’t fully capture the exclusivity and transformational results they delivered, making it difficult to consistently attract high-value clients and create brand loyalty.
Website Usability & Overload – With an overwhelming number of pages, excessive information, and poor navigation, the website experience was not reflective of the seamless luxury Wholeness Center provided in person.
Inconsistent Marketing Strategy – Without a clear, targeted strategy, their messaging was scattered, making it difficult to maintain brand cohesion across social media, email marketing, and their online store.
Why Snapdragon Creative Studio?
Wholeness Center had built an exceptional reputation for luxury, innovation, and results—but their marketing and digital presence weren’t working as hard as they were. They needed a trusted marketing partner who not only understood the wellness industry but could translate their elite experience into a high-performing brand presence.
Having worked with Snapdragon Creative Studio for nearly a decade, Wholeness Center knew they needed expert-level strategy, design, and execution to position themselves as the premier luxury wellness destination and achieve their business goals.
With our deep expertise in branding, digital strategy, and results-driven marketing, we stepped in to refine their entire approach—building a cohesive, high-converting brand presence that attracted, engaged, and retained high-end clients.
What We did
Website Design & Development
We transformed Wholeness Center’s website into a luxurious, high-converting digital experience that reflects the exclusivity of their services. We also streamlined the website structure, making it easier for clients to book services, explore memberships, and shop their private-label skincare line.
Marketing Strategy
We developed and implemented a data-driven, conversion-focused marketing strategy that aligned their branding, messaging, and campaigns with their ideal luxury clientele. This included seasonal and promotional campaign planning, content strategy, brand storytelling and client retention initiatives.
Chief Marketing Officer
We acted as their strategic marketing partner, overseeing and executing high-level initiatives to ensure brand consistency, audience engagement, and long-term growth. We provided ongoing guidance, performance analysis, and direction, helping them stay ahead in the competitive luxury wellness space.
SEO Management
We optimized Wholeness Center’s website for search visibility, improving keyword rankings, local search presence, and overall organic reach to attract more high-end clientele.
Social Media Management
We revamped their social media presence, curating high-end visuals, compelling brand storytelling, and strategic calls-to-action to attract and retain luxury clientele.
Email Marketing
We restructured their email marketing strategy, implementing targeted campaigns, automations, and conversion-optimized content to increase bookings, client retention, and sales.
Custom Design Work
We elevated their brand identity by creating a refined style suite complete with updated fonts, colors, and imagery to match their high-end aesthetic. We also designed social media and email templates for a cohesive online presence.
Private Label & Online Store Launch
We successfully launched Wholeness Center’s private-label skincare line and e-commerce store, creating a seamless digital shopping experience and integrating it with their website and marketing campaigns to drive sales and product loyalty.
Marketing Audit
We conducted a comprehensive analysis of their website, social media, email marketing, promotion initiatives and brand cohesion, identifying areas for improvement and ensuring consistent messaging.
The Results
Webite Performance
Their authority score increased 22 points, website visits increased 250%, and engagement increased 400%.
Crushing Industry Email Averages
Month over month, their email list grew on average +12%, open rates averaged 53%, and click rates averaged 36%. Email bookings increased 8%.
Increased Engagement Rate
Engagements across all social platforms increased 62%, impressions increased 13%, and saves increased 8%.
Product & Online Store Sales
Increased retail sales by 20% in-store and by 34% online.
Community Growth
Increased social media following by more than 8,000 new Instagram followers and 4,000 new Facebook followers.
Marketing & Client Retention
Month over month, there was a 26% increase in repeat bookings and a 22% increase in membership sign-ups. There was a decrease of 8% in sale-priced bookings.
