Speak In Flow: A Voice worth hearing

Speak In Flow is on a mission to redefine the way leaders communicate—because in a world of noise, the ability to speak with confidence, clarity, and impact is what sets true leaders apart.

Founded by Melinda Lee, Speak In Flow specializes in helping executives, founders, and industry experts overcome self-doubt, refine their message, and speak with authority. Whether leading a boardroom, delivering a keynote, or navigating high-stakes conversations, Speak In Flow empowers leaders to communicate with ease, presence, and confidence.

But while Speak In Flow had a transformational service and a powerful mission, their brand presence wasn’t fully capturing their expertise.

The Challenge:

Despite Melinda’s depth of experience, unique methodology, and growing influence, Speak In Flow struggled with:

Brand clarity – Their online presence didn’t fully reflect the bold, transformative results they deliver.
Messaging inconsistency – Their website and social content lacked a cohesive, high-impact voice that spoke directly to high-level executives.
Audience engagement – While their services were game-changing, their digital presence wasn’t drawing in the right clients or converting at the level they needed.

Why Snapdragon Creative Studio?

Melinda knew she needed a strategic, high-impact brand presence that matched the power of her work. That’s where we came in.

We worked with Speak In Flow to refine their messaging, create a visually compelling brand experience, and develop a marketing strategy that positions them as the go-to resource for executive communication coaching.

Here’s how we transformed their brand into an industry leader. 👇

What We did

Website Design & Development

We built a sleek, high-converting website that reflects Speak In Flow’s authority in executive coaching. The new site streamlines the user journey, clarifies her offerings, differentiates her from the competition, and positions her as the go-to resource for leaders and teams looking to transform their communication.

Marketing Strategy

Armed with audit insights, we crafted a custom marketing strategy that aligns Speak In Flow’s messaging with its high-level executive audience. We ensured every touchpoint - from emails and blogs to social media and website copy - works together to build brand authority and drive conversions for a seamless client experience.

Social Media Management

We developed and executed a strategic content plan that elevates Speak In Flow’s presence across LinkedIn, Facebook and other platforms. By focusing on engaging content, thought leadership, and audience growth, we helped increase visibility and drive meaningful interactions with her ideal clients.

Custom Design Work

We gave Speak In Flow’s brand a visual refresh, creating a new brand suite with fonts, colors, and a refreshed logo to ensure a cohesive look. We also designed branded social templates, lead magnets, and visually compelling marketing materials that reinforce her expertise make her brand instantly recognizable.

Marketing Audit

We conducted a deep-dive analysis of Speak In Flow’s entire marketing ecosystem. A key focus was ensuring consistent messaging across all platforms, from her website to her podcast and beyond. This audit revealed key opportunities for improving engagement, optimizing messaging, and increasing conversions through a more unified brand experience.

Podcast Launch

To expand Speak In Flow’s reach and establish Melinda as a thought leader, we helped launch her podcast, ensuring seamless brand integration across all marketing channels. We created podcast branding, social media promo templates, and launch assets to drive engagement and attract the right audience.

The Results

Webite Traffic Soars

Speak In Flow’s authority score is +10 points, website visits are +3,000%, and engagement is +1,000%.

Crushing Industry Email Averages

In the first week, the email list grew +134%, open rates increased +83%, and click rates increased +300%.

Increased Engagement Rate

Engagements across all social platforms are +36% with impressions +52%.

Branding That Converts

Brands that maintain a consistent message across all channels experience a 33% increase in revenue (Marq research).

Cohesion is Key

Consistent branding can increase revenue up to 23% (Forbes) and brands with a strong visual identity are 4x more likely to be perceived as an industry leader.